148 | 4 tips for generating features, collaborations and press in your business

BusinessMindset

May 17

Having your business featured can be a great way to bring more people to your offerings and services. It's also a really fun way of meeting new people and collaborating.

So in today’s episode, I’m going to be talking all about how to generate features in your business - that could be going on someone's podcast, getting involved with the press, or collaborating with brands and other businesses.

I’ve been on both sides of the equation with this so I wanted to share some of my experience on how to do it, some tips and some things to look out for.

This episode has been created in partnership with Penfold.

To start your Penfold pension today and kick off the financial year strong, head to getpenfold.com/refer/alicebenham

With pensions, as with all investments, your capital is at risk and the value can go both up and down… happy saving!

listen on iTunes

listen on Spotify

Looking for more digital marketing expertise? Keep reading…

Featured

Apr 2, 2024

Why reflecting on the past will grow your future success - 2.8%

Apr 2, 2024

Week 2 of our new series and it's time to spend some time reflecting! It's tempting to think working ON your business means big bold external action, but sometimes the most valuable time is spent quietly, looking for the lessons.

Apr 2, 2024

Mar 26, 2024

This exercise will free up time in your business (NEW series - 2.8%)

Mar 26, 2024

Ever struggle to prioritise working ON your business? Wish there was more you were doing each week to move your business forwards? Welcome to the new series - 2.8%, where I challenge you to spend just one hour per week doing a task you may otherwise ignore but will ultimately benefit you long term.

In this weeks episode I'm sharing an exercise that'll help you audit and improve the systems within your business.

Mar 26, 2024

Mar 19, 2024

263 | From idea to profitable business - my CLIENT shares her honest journey (Sophie Harris of Looking After Mum)

Mar 19, 2024

What does it take to make your business actually work? Therapist (and client of mine) Sophie Harris talks about the reality of her self-employment journey, from 3 clients an evening with a newborn to growing her instagram by 80,000 followers in a year.

Mar 19, 2024

Mar 12, 2024

262 | 3 mistakes you're making with your business model

Mar 12, 2024

Are you holding your business back without realising it? Tune into this episode to discover the 3 most common (and harmful!) things many of us are doing which are limiting our businesses growth.

Mar 12, 2024

Mar 5, 2024

261 | #Ads, monetising your social media and brand partnerships with Verity Park of tbh talent

Mar 5, 2024

Brand partnerships - ever seen it done and wondered how it works, whether you could monetise the following you've built for your business, or what that contract a brand set over actually means? From her time working with the OG Britcrew and Grace Beverley at Gleam to setting up her own talent agency tbh, Verity is on a mission to lift the lid on the influencer world.

Mar 5, 2024

Feb 27, 2024

260 | 6 marketing lessons I learned the hard way (6 year podcast anniversary!)

Feb 27, 2024

In 2018 I made one of the boldest and best decisions for my business - I started this podcast. Despite knowing absolutely nothing and not really having an audience who would listen, I took messy action and 6 years later am so grateful for my past self. There is so much this project has taught me, so I thought I'd sit down and share 6 marketing lessons we can all take from my journey!

Feb 27, 2024

Feb 20, 2024

259 | Building a million pound business with your husband and breaking the mould, with Rachel & James Harris (StriveX)

Feb 20, 2024

An annual all-expenses-paid all-employee holiday, business icons sat on their board - Rachel Harris (a.k.a. Accountant She) and her husband James Harris do business differently. They founded their accountancy firm StriveX 3 and a half years ago, and have built it from 1 client to a million-pound valuation in that short time.

This is part 2 of their interview. Last week, they chatted about their knowledge, but this week it's all about their story. How they grew their business, how they became one of the top 30 businesses to work for in the UK, and ultimately how they run a business as life partners.

Feb 20, 2024

Feb 13, 2024

258 | 2 accountants share the mistakes and strategies we should all know about

Feb 13, 2024

Ever wish you could ask the expert all your burning financial questions?

As business owners we're often unprepared for the challenges that come with navigating tax, financial growth, and money management, which is why I've invited accountants and co-founders Rachel and James Harris to share their insights. As partners in life and business, these two really are a financial power couple and in this episode generously share their expertise, personal financial habits, and lessons learned from helping 1000s of business owners with their accounting.

Tune in this week to hear their knowledge, and make sure to subscribe so you don't miss out on next week's episode, part 2, where we'll be diving into their story and the behind the scenes of their incredible journey.

Feb 13, 2024

Feb 6, 2024

257 | I'm close to burnout - an honest insight into my business (ft. a secret guest!!)

Feb 6, 2024

You know I'm all about keeping it honest so before we jump back into the usual programming, here's an inside look at what's been going on in my business so far this year and how I'm helping myself avoid burnout...

Feb 6, 2024