No idea what to post? Creating content which sells | 011

Digital Marketing

Apr 4

Written By Alice Benham

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Ever sat down in front of your computer and had no idea what to post?

Spent hours scrolling through your camera roll, figuring out what to put on Instagram?

Had your word document open, but no clue on what your blog post should be?

If you’ve ever felt that way, then this an episode for you, because I am going to be walking you through how to shape your content creation in line with your ideal client's purchase journey. Based on a process known as the buyers journey...

WHY FOLLOW THE BUYERS JOURNEY

Positions yourself as a brand who meets people where they’re at and acknowledges their wants & needs
Allows you as a business to take a pro-active approach with nurturing people towards a purchase
Frames your content calendar, allowing you to be intentional about the types of content you create

THE BUYERS JOURNEY

Awareness // value-adding

Consideration // brand awareness

Decision // promotion

INSTAGRAM STORY TEMPLATES

As mentioned in the episode, I’ve recently launched a set of Instagram Story Templates! They’re created with business’ in mind and allow you to tell your story, promote new content & show your expertise over on Instagram.

I’ve already had 2000+ downloads (which blows my mind) and it’s exciting to see them serving people so well. Click below to see the blog post & download the full library - they're free!