Having a personal brand with boundaries

I don't know who needs to hear this BUT YOU DON'T NEED TO SELL YOUR SOUL IF YOU HAVE A PERSONAL BRAND. Building a brand which revolves around you is BRILLIANT. It's a sure fire way to build an online presence centred around connection and community. I'm a huge advocate for it. But it doesn't mean you have to share EVERYTHING. When I first started this business, I shared it ALL. Every friendship, activity, feeling and thought was turned into #content and it pretty quickly became unhealthy. I figured that was what a personal brand was. No divide between me and my brand, my whole life feeling like it was work and a pretty unintentional online presence as a result. But after feeling the symptoms of that, slowly things began to change. I realised that boundaries around what I share don't only help me, but keep things relevant for you too. I started to put limits on when I share (I don't think I've shared my Saturday for about a year??). And I learnt that you're not unauthentic *throws up in mouth* for being intentional around your personal brand. I still share a lot. It's still vulnerable. It's still me. But it's done in a way that's healthy, for everyone involved. I think I've written this post because it's what I need to hear. There's a fair amount that I'm experiencing / processing / feeling right which feels SO consuming and true but also wholly irrelevant to these platforms. And whilst it feels weird for there to be such a disconnect between the two, I'm trusting that that's OK. And you should too.

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