Case Studies & Testimonials
Investing in your business is a big deal (as it should be!) and it’s important to make a decision that feels right for you. I appreciate my website is full of my words about my work, so here’s your chance to hear from those who know me and my business best - my clients and students…
“It's not just about what you can do to improve , alice takes into consideration what is actually important to you in your business.”
Before the coaching, I had my fingers in too many pies - very much shiny magpie syndrome! I wasn't excelling in any parts of my business and feeling uninspired and lost. Now I can confidently say I'm a calligraphy educator/demonstrator and content creator. I organised and hosted the UK's biggest calligraphy event, worked with several high-profile stationery brands to create social media content (including bringing one on as a retainer) and I have a book being published this year.
Overall, I've built a lot of confidence in what I've achieved with my business. I've made peace with the parts of the company that we agreed to move away from, and I feel like I have a lot more clarity regarding running my business and whether to accept work or not!
Alice can help you create a clear pathway for your business. It's a great opportunity to get clarity and have support and accountability with the process of developing the business.
MILLY WITHERS, CALLIGRAPHER & EDUCATOR
“I WENT FROM 1 CLIENT EVERY FEW MONTHS, TO GAINING AROUND 10 NEW CLIENTS CONSISTENTLY EACH MONTH”
When I first came to see Alice my 'business' (more of just an expensive hobby!) felt impossible to get off the ground. Deep down I knew that my services could help so many people, I just couldn't see how I'd be able to reach my ideal clients and make consistent income while doing something I loved.
After the first session with Alice I had a clear path of how we were going to improve. She broke down giant tasks into small, manageable ones that were really easy to complete each week. We changed my services and prices, streamlined my onboarding & off-boarding, sorted out my finances and worked on my messaging. These didn't just help me, they provided my clients with a better service and experience too!
Working with Alice is one of the best investments I've made in both my business and myself. If I'd left things the way they were, I'd have never been able to make any money because everything was a mess! The foundations we put in place are still what I'm using today. I don't think I'd have ever been able to go 100% self-employed without her.
EMILIA PAPADOPOULLOS
“WITHIN A FEW MONTHS OF US WORKING TOGETHER, I WAS ON A TRIP TO BERLIN WITH THE CEO OF ONE OF THE COMPANIES LISTED ON MY VISION BOARD!”
The biggest impact was building the confidence to position myself in the industry where I wish to be. That made a huge difference and within a few months of us working together, I’ve got a new collaboration with my dream company and I feel confident enough to increase my prices! It’s also allowed me to create my new website with new language and position myself with confidence.
Alice's flexibility and approach were so valuable, and I felt very comfortable reaching out between sessions when needed. I felt supported throughout the whole period and feel like Alice has helped me get ready to move into the next stage of my business.
Having the actionable tasks was a great motivator and having the recordings of the conversations is so valuable. I can relisten to conversations to have that ongoing support with my mindset and problem-solving.
Alice helped me to the ‘aha’ moment that I actually have the experience and knowledge to be in the space that I want to be.
SARA COLLINS, CONSULTANT
“It genuinely felt like I had/still have a second person in my team with me.”
Alice has brought clarity and strategy to my business in ways that I didn't fully know I needed. She helps you see the bigger picture and then guides you to identify and create the smaller steps you need to take to get there.
Beforehand, I was seeing my work as just something I did, almost like a part of me that earned me money. I'm now relating to my business as the viable, functioning and successful thing it is. I've gained huge clarity and moved into a more stable and assured place.
I know how and what to charge for my services. I know what services I want to offer and how much I need to work in order to pay myself what I want to earn. I can manage my finances in more ways than just paying myself what comes in - woohoo! I feel like I've basically grown up a load when it comes to the running and management side of things. I'm doing things with so much more intention. I'm making informed business decisions that reflect my values and how I want things to be. It's really hard to put into words but it feels really, really welcomed and like a weight has lifted that I actually didn't fully know I was carrying.
ELSIE OWEN, THERAPIST
“THE SINGLE BEST THING THAT HAS MOVED MY BUSINESS ALONG”
When I first started working with Alice I had an idea that I wanted to niche and pivot, but it was a scary step and I didn't know if it was the right one or how I'd get there. By breaking the tasks into clear, actionable steps and keeping me accountable I've managed to successfully niche, I'm now charging 3x what I was before and am working with clients I couldn't have even dreamed of having before! During out work together I even got booked for a project 6x bigger than anything I’d charged before.
I told Alice what I wanted to do and she kept me on track for getting there. I really don't think I would have carved out the time or had the confidence to do it without her! Speaking my fears out loud and hearing Alice’s encouragement really helped me to keep going and I loved that she would always check in on my progress, which would also give me a kick up the bum to get the stuff done!
Coaching is the single biggest thing that has moved my business along - Alice is incredible at taking all your messy thoughts and organising them into clear, impactful action steps. There's no messing about - it's all about the action and getting results. I feel like Alice has been the cheerleader behind my business, making sure I was heading towards where I wanted to go - and we did get there - together!
CHLOE FORD, WEBSITE & BRANDING DESIGNER
“FROM NO CLIENTS TO FULLY BOOKED”
At the beginning, I was feeling lost! I had worked with previous coaches who had taught a very specific way to make my business a success… but this didn’t feel authentic or work for me. I really valued Alice’s approach of being much more person-centred, helping me step-by-step through the process and focussing on a value-driven approach.
I have gone from having no clients and earning no money, to being fully booked for 1:1 clients, whilst also having a business which fits around my lifestyle. Working with Alice has given me confidence in my decisions and allowed me to grow my business at an organic pace that feels right for me and fits around looking after my daughter. Working with Alice has helped me to start the business that I want to!
SOPHIE HARRIS, PERINATAL COGNITIVE BEHAVIOURAL THERAPIST
“YOU GOT ME UNSTUCK AND MOVING FORWARDS”
When I came to the session I had attempted to map out my marketing strategy by myself but this just left me with more questions than answers! I felt uncertain and completely overwhelmed. My hour with Alice got me unstuck and moving forwards - I left with a marketing strategy that was a great fit for my business and more importantly a clear idea of the steps I needed to take to move forward.
As business owners, we have to wear so many hats and learn about so many things that are not our area of expertise, like business and marketing strategy which can be so overwhelming, especially for someone just starting out! But Alice takes everything she knows (which is A LOT!) and explains it in such an easy to understand way that you can't help but leave the session feeling clear about the way forward, energised, and dare I say, even excited about taking action! Whether you are an aspiring or established business owner, I would have no hesitation in recommending Alice to you!
AMY JACKSON, NLP COACH
“I’VE GONE FULL TIME AND FALLEN BACK IN LOVE WITH MY BUSINESS”
Our work was different from what I expected. I was initially so focused on growth from a place of scarcity and desperation but now I'm focussing on intentional but steady growth. My business has changed A LOT - I’m now running it full time (no side job yay!) working maximum 3 hours a day. And more than that - it’s simple, it supports my mental health so much better and I'm a lot more proud of it.
Alice can help you fully understand your business from the ground up. You'll remember why you started, determine which stage you're in and plan accordingly. Alice's coaching is no-nonsense, it all makes clear sense and she is a grounding voice when you need it, which let's face it we all do in business! Thank you Alice for changing my life.
LAURA HOLMES, MINDFUL CONFIDENCE
“ORGANIC SALES HAVE INCREASED 10X”
I came to Alice needing to increase my organic sales and as a result of working together my social media presence is completely transformed. Content is both on brand and engaging, we've built a community and the results are in - organic sales have increased 10x and we’ve hit record 5 figure months!
Before working with Alice I felt like I was just broadcasting and now we’ve put together content pillars and found fun ways to sell, I’m showing up consistently and strategically. The difference is night and day.
SASHA GUPTA, CHEEKY ZEBRA
“I’M NOW RUNNING MY BUSINESS, MY WAY”
Before working with Alice I was thinking about what I wanted but was not sure how to execute it. I would let my clients make the rules about when I worked, and I didn't have much structure. Alice helped me to introduce boundaries and systems so I could run my business, my way - now I make my schedule and timelines without fear of putting people off.
As a result of working together, I have a proper booking system in place so my months are more organised and I have lots of exciting plans in the pipeline! Alice was kind, never judgemental and let me set the pace so I always felt comfortable.
KATIE RAMSINGH, FASHION COPYWRITER
“PROVEN BY MY RECENT SELL-OUT LAUNCH”
Before our work together I felt like I had no tried and tested method for selling my services - I was trying lots of approaches and having some success, but wasn't necessarily doing any of it with any confidence!
It's given me an immediate sense of confidence in my marketing. Whenever I'm planning my marketing I go back to the notes and recordings from our calls and I can retrace my steps, remind myself about what my key messaging is and think carefully about what my content needs to look like to reflect that. I have a system in place that works, which was proven by my recent sell-out launch!
The value you get from working with Alice isn't contained to the few hours that you're on Zoom. It has a ripple effect on your entire business and will transform your digital marketing for the better!
FIONA THOMAS, AUTHOR & ONLINE EDUCATOR
“i’ve seen big changes and felt fully supported ”
At the start I was totally stuck - I was frustrated with the work I was doing and didn't know what to focus on in my business. Talking to Alice gave me a clear idea of where to take my business and also what to let go.
During our work together I pivoted my business, letting go of the work that didn’t serve me and launching the offerings and content streams that were aligned.
Working with Alice was a game changer for my business. Whether you're stuck, up levelling or starting, Alice helps to guide you into making decisions that will really have an impact. I'm so pleased I decided to invest in my business and the outcome really was instant, I've seen such big changes and felt supported the whole time.
HANNAH ISTED, HI COMMUNICATIONS
“I have clarity again, which is priceless to me!”
Alice is the first and only person I'd recommend to anyone looking for digital marketing support, with a magical ability to ask the exact right questions to help you get clarity on the parts of your business that feel wooly and confusing. Her knowledge and wisdom on how to speak to your customers where they're at in their journey is so spot on, and Alice has a way of explaining things so eloquently without being confusing.
Alice pulled me out of the dark dark woods of confusion, and helped me find the answers that came from me, but I wouldn't have been able to find without her guidance. I started our sessions feeling muddled and confused about how to market my expanding income streams, and once we were done I had clarity again, which is priceless to me. Thanks for rescuing me Alice!
RACHEL WARING, CREATIVE CONSULTANT
“MY WHOLE OUTLOOK ON MY BUSINESS HAS CHANGED”
I can't quite believe all the differences between who I was when I started working with Alice and the person I am now… I feel so confident in myself and my message and the products I'm here to create. Alice reflected back to me how hard I work, how much I *can* get done, and that self-belief has been the one thing that's helped me get through a really tough year.
Alice’s ethos around sustainable marketing has had such an incredible impact on me, too. I no longer chase doing ALL THE THINGS and feel like I can make my marketing work for ME - I don't have to subscribe to the hustle culture or doing what everyone else says, and I can trust in my own intuition on what will work best for me, in my unique situation.
I came to each session with a question and she helped to tease the answers out that were already within me. My whole outlook on my business has changed since working with Alice - I'll be forever grateful for everything she taught me and helped me to see!
RACHILLI, BRAND DESIGNER
“I WENT FROM 0-7 CLIENTS - THE RESULTS SPEAK FOR THEMSELVES”
Since working with Alice I have a new website, I am talking about my services, I am showing up, I am more confident and I know who my ideal client is. I went from 0-7 clients - the results speak for themselves! I am more confident, more aware of my audience, more positive that I can make this work!
Working with Alice is 100% worth it, it will transform your business and you as the business. It’s been a real game changer for me and I feel confident going forwards that my income will continue to grow. Thank you so much!
SARAH PIERCY, NUTRITIONIST
“ALICE COAXED MY BEST IDEAS OUT OF ME”
Since working with Alice I’ve refined my messaging to make it clearer for my clients and myself and I'm thinking further ahead with some kind of online strategy… something I'd have previously avoided like the plague as it sounded scary and corporate & limiting.
We think that the best coaches are the ones who come up with the ideas for us, who present us with That One Elusive Idea that we'd never have been able to think of ourselves. But in actual fact, the best coaches don't force their ideas on us, but instead help to coax *our* best ideas out of us. This is Alice's brilliance - I could have the same conversation 10 times over with friends, my partner, my family (no shade to them, they're definitely sick of my business chat by now) and get nowhere, but Alice would ask all the right questions to help me see through the mud.
ELLIE KIME, THE WEDDING ENTHUSIAST AND THE ENTHUSIAST & C0
“A MASTER OF BRINGING OUT THE BEST IN PEOPLE”
This has been one of the best investments I have made for my business. It has given me a level of clarity and confidence that has surprised me - I’m more confident in what I’m doing, I know what I want to achieve and I have the tools to make it happen. Sales and engagement are up, and the brand is more consistent!
I think WAY less about what I'm doing and actually just do it, safe in the knowledge that I do know what I'm doing and don’t need to compare myself to others.
Alice has an amazing way of guiding you through the difficult topics and helping you to get the work done, without you even knowing it. She took me by the hand and led me to where I needed to be, without me even realising it! Alice is a master of bringing out the best in people.
I really cannot thank Alice enough for the help and support she has given me (and continues to give) or put into words the impact she has had on my business and life.
ANNA MUCKART, ORIGAMI FOX
“PRODUCED IMMEDIATE RESULTS”
Alice *really* knows what she's talking about. I've had sessions with a variety of business strategists, and Alice really is a step above the rest. Immaculately organised & wise beyond her years, you know that her advice is worth following.
My sessions with Alice have produced immediate results - her advice is super practical, so you have action steps to get started with, and it pays off. If you're feeling overwhelmed or confused wondering which steps to take in your business or marketing strategy, Alice will help you forge the right path forward.
PHOEBE, BURO 155
“FROM AN EXPENSIVE HOBBY TO A CONSISTENT SALARY”
My work with Alice has completely changed my business and I don't think I would still be here without it. After tuning my hobby into a business I had no idea how to start with financial processes - I hadn't paid myself in 18 months and just wanted to get to a point where I could pay myself £100 a week.
Alice helped me to implement financial processes and price my work strategically - 4 months on I had gone from nothing to £150/week and now I comfortably pay myself £250 a week! Alice changed my life and my mindset. She is incredible and I will be FOREVER grateful.
HARRIET DONNITHORNE, CORNISH & RAE
“i’m set up for success”
It’s been a BIG journey within myself. At the beginning of our work together I felt V overwhelmed and there was a lot going on in my head… now I feel more clarity, and I feel like I can slow down and relax into my growth without my biz burning to the ground.
Alice helped me diversify my services and see that I don't have to offer EVERYTHING in order to support people, it’s actually more beneficial to offer a valuable service that is broken down into some really simple steps.
If you want to work with someone who is going to support you in gaining clarity, and help you believe in your own ability, Alice is who you want to work with. She set's you up for success and makes sure that when you finish working with her, you've got the skills and tools to continue building your business.
EMILY BETTS, FIORE SOCIAL
“HAVING A SOUNDING BOARD HELPED ME THROUGH A BIG PIVOT”
After closing my membership and deciding on a new path ahead, I didn’t know where to turn and craved support and accountability as I made big changes. Working with Alice, getting to chat through my decisions and leaving each session with clear actions was so helpful.
If you’re lost in your strategy and craving both the space to explore your next steps and the accountability as you action them, Alice is for you.
VIX MELDREW, ONLINE EDUCATOR
“THE IMPACT IS IMMEASURABLE”
I always came away from our chats feeling so inspired and full of new ideas and motivation - Alice’s insights and ideas on how to connect with customers in a way that's right for me was always spot on.
I can't believe my time with Alice is over. The difference she has made to my work life over the last few months has been immeasurable! I can't recommend Alice enough to help you level up, zoom out and get a clearer perspective on your biz and how to improve it. It is an investment you won't regret.
CLAIRE LEESE, ARCHIVE 12
1:1 Support
By blending expertise and support, 1:1 holds space for you to get clarity on where you want to be, for us to develop a custom strategy that’ll get you there and for me to hold you accountable and give feedback as you take the action.
I’ve got a number of packages depending on where you’re at and what your goals are, so let’s explore how I can bring an injection of growth into your business.
GROUP PROGRAMMES
Bringing you expertise alongside a like minded community, my LIVE group programmes are an accessible and engaging way to work on the foundations of your business and marketing.
Whether you’re craving accountability as you grow (ON IT), the business foundations to get started (Foundations First) or the marketing strategy to level up (Strategy In A Month) explore how I could support you…