Your Business Marketing Strategy | 5 days of Foundations

Business
Written By Alice Benham

If you’re interested creating success in your business, setting strong foundations through marketing strategy is key. Here are my tips to creating foundations in your marketing strategy for small business.

Need more mindset content to bump up your business? Take a look at these… 👇🏻

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Why reflecting on the past will grow your future success - 2.8%
Why reflecting on the past will grow your future success - 2.8%

Week 2 of our new series and it's time to spend some time reflecting! It's tempting to think working ON your business means big bold external action, but sometimes the most valuable time is spent quietly, looking for the lessons.

This exercise will free up time in your business (NEW series - 2.8%)
This exercise will free up time in your business (NEW series - 2.8%)

Ever struggle to prioritise working ON your business? Wish there was more you were doing each week to move your business forwards? Welcome to the new series - 2.8%, where I challenge you to spend just one hour per week doing a task you may otherwise ignore but will ultimately benefit you long term.

In this weeks episode I'm sharing an exercise that'll help you audit and improve the systems within your business.

263 | From idea to profitable business - my CLIENT shares her honest journey (Sophie Harris of Looking After Mum)
263 | From idea to profitable business - my CLIENT shares her honest journey (Sophie Harris of Looking After Mum)

What does it take to make your business actually work? Therapist (and client of mine) Sophie Harris talks about the reality of her self-employment journey, from 3 clients an evening with a newborn to growing her instagram by 80,000 followers in a year.

262 | 3 mistakes you're making with your business model
262 | 3 mistakes you're making with your business model

Are you holding your business back without realising it? Tune into this episode to discover the 3 most common (and harmful!) things many of us are doing which are limiting our businesses growth.

261 | #Ads, monetising your social media and brand partnerships with Verity Park of tbh talent
261 | #Ads, monetising your social media and brand partnerships with Verity Park of tbh talent

Brand partnerships - ever seen it done and wondered how it works, whether you could monetise the following you've built for your business, or what that contract a brand set over actually means? From her time working with the OG Britcrew and Grace Beverley at Gleam to setting up her own talent agency tbh, Verity is on a mission to lift the lid on the influencer world.

259 | Building a million pound business with your husband and breaking the mould, with Rachel & James Harris (StriveX)
259 | Building a million pound business with your husband and breaking the mould, with Rachel & James Harris (StriveX)

An annual all-expenses-paid all-employee holiday, business icons sat on their board - Rachel Harris (a.k.a. Accountant She) and her husband James Harris do business differently. They founded their accountancy firm StriveX 3 and a half years ago, and have built it from 1 client to a million-pound valuation in that short time.

This is part 2 of their interview. Last week, they chatted about their knowledge, but this week it's all about their story. How they grew their business, how they became one of the top 30 businesses to work for in the UK, and ultimately how they run a business as life partners.

258 | 2 accountants share the mistakes and strategies we should all know about
258 | 2 accountants share the mistakes and strategies we should all know about

Ever wish you could ask the expert all your burning financial questions?

As business owners we're often unprepared for the challenges that come with navigating tax, financial growth, and money management, which is why I've invited accountants and co-founders Rachel and James Harris to share their insights. As partners in life and business, these two really are a financial power couple and in this episode generously share their expertise, personal financial habits, and lessons learned from helping 1000s of business owners with their accounting.

Tune in this week to hear their knowledge, and make sure to subscribe so you don't miss out on next week's episode, part 2, where we'll be diving into their story and the behind the scenes of their incredible journey.

257 | I'm close to burnout - an honest insight into my business (ft. a secret guest!!)
257 | I'm close to burnout - an honest insight into my business (ft. a secret guest!!)

You know I'm all about keeping it honest so before we jump back into the usual programming, here's an inside look at what's been going on in my business so far this year and how I'm helping myself avoid burnout...

256 | Steal my PROVEN goal setting method (for a successful 2024!)
256 | Steal my PROVEN goal setting method (for a successful 2024!)

Listen to this episode and you'll know exactly how to enter the year with clear vision, strategic goals and most importantly, consistent action.

255 | My wins, fails and lessons of 2023
255 | My wins, fails and lessons of 2023

Ever struggle to prioritise working ON your business? Wish there was more you were doing each week to move your business forwards? Welcome to the new series - 2.8%, where I challenge you to spend just one hour per week doing a task you may otherwise ignore but will ultimately benefit you long term.

In this weeks episode I'm sharing an exercise that'll help you audit and improve the systems within your business.

Alice Benham
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