Launch Rules

I am a lover of launching and being ‘Launch Ready’ and whilst yes that’s incredibly exciting, we need to lay down a couple of launch rules...

RULE #1 - DON’T BUY BECAUSE OF THE HYPE
Now this needs some clarification - hype (whether that’s through excitement, urgency or scarcity) will often be what prompts you to take the final action of buying - that’s ok! But what I don’t want is that fuelling your whole buying decision - I want you to buy it because of your need for its VALUE. This course is here to stay so there’s no rush and the bonuses are only there to celebrate the early adopters who ARE ready for it now🙌🏻

RULE #2 - NO GOING INTO DEBT
I work hard to make my courses as accessible as possible, but if buying it means putting yourself in a vulnerable financial position, please don’t!! One of my reasons for sharing so much free expertise is so everyone can access a level of support 👏🏻

For me, this is what being a value-driven business owner looks like. It’s valuing impact and people over profit because at the end of the day - that’s why I do what I do!

So, now we’ve got that out of the way, shall we get on with some launch content?!


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Do you need funnels and paid ads to launch? Lessons learned from a failed launch | Part 2

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January: End of month roundup